Jute is a rain-fed crop that grows in warm and humid climates with little need for fertilizer or pesticide. It is harvested between 120 and 150 days, after it reaches a height of eight to twelve feet. Its fast growth and ease of cultivation make jute a highly sustainable source of fabric for many commercial and consumer uses. Jute is regarded as the second most important vegetable fiber after cotton in terms of usage, global consumption, production, and availability.

Jute, known as "The Golden Fiber" due to its golden, silky shine, is regarded for its high tensile strength and stretch resistance. Jute fabric, also known as burlap has long been used for commercial and food packaging, carpet and linoleum backings, and for erosion control in the agricultural sector. And, it is 100% biodegradable. The properties of jute fabric make it a natural choice for reusable consumer bags that are strong, durable, and environmentally friendly.